EXPERIENCE

Marketing Manager

Sidco Filter Company | Manchester, NY | Aug 2012 - Present

• Day to Day:

  • Design industrial-grade air and gas filtration products using CADD

  • Photograph new additions to the product line (average of 30 new products/month)

  • Manage internal product database of 10,000+ parts

  • Design print & digital marketing materials

  • Manage company website, SEO, and social media presence

  • Design and manage trade show collateral

 

• Projects:

  • Rebranded Sidco's visual strategy and corporate identity. Including; mission statement and corporate vision development, corporate style guide creation, and website redesign.

  • Redesign of Sidco's website, resulting in a 139% increase in e-commerce goal completions (2016 Vs. 2015)

  • 2016 Product catalog design for digital & print

  • 2016 Digital marketing campaign - design, create content, and manage digital marketing strategy

  • First place winner of Capstone IT & Nextiva contest: Extreme Phone Makeover. Develop and create video submissions. Grand prize: Customized Nextiva VoIP solution valued at $10k. Click to view video

 

• Develop and maintain brand identity and visual language that effectively communicates on company mission and vision

• Create and maintain corporate style guides that provide strategic focus and guidelines for the look and feel of all creative materials

• Design and implement a digital marketing strategy

• Manage SEO & social media, resulting in an increase of quality web traffic, generating new sales leads in 2016

• Photograph and edit photos of each new product; approx. 120 photos/month

• Manage internal photos for product database of 10,000+ parts

• Design & engineer products for fabrication, involved with the design of 350+ products

• Create technical drawings of products for fabrication

 

Graphic Designer & Event Coordinator

InnovateHER Media Group | Victor, NY | Aug 2011-Aug 2012

• Design magazine layout for two monthly publications; Rochester Woman Magazine, and Syracuse Woman Magazine

• Design print advertisements for clients

• Design digital marketing campaigns for clients

• Design and plan charity events including The Epilepsy Foundation's Chocolate Ball, Fashionweek of Rochester, Italian American Sports Club Annual Fundraiser, CURE Childhood Cancer's Wine for CURE  (average of 2 events per month) 

• Secure donations for fundraisers (average of 2 events per month)

 

Design Director

Rochester Association of the Performing Arts | Rochester, NY | 2010-2011

• Set design and fabrication for the 2010-2011 season’s productions

• Coordinated fundraising events (Celebration of the Arts, 2010 festival)

• Print & Digital Marketing

 

Intern - Textiles & Trade Show Exhibits

RES Exhibit Service | Rochester, NY | Fall Semester 2010

• Worked on the fabrication of modular tensile lighting structure for large-scale trade show exhibit booth for client: Luxottica Brands

• Worked on high volume orders constructing trade show exhibit lighting fixtures and tensile structures for high-profile clients including; Luxottica, Bushnell Optics, and U.S. Military.

 

Sales Associate & Customer Service

Campus Connections at RIT | Rochester, NY | Feb 2006 - Nov 2006

• Trade books department

• Inventory

• Special orders for TTY customers

 

Camp Counselor & Lifeguard

Browncroft Day Care Center | Rochester, NY | Jun 2005 - Apr 2010

• Swim lessons instructor; levels 1 & 2

• Arts & Crafts Director

• Tutored K-6 grade in reading, writing, math, and homework help

• Wrote curriculum for kindergarten and pre-k classes integrating art history and art

 

EDUCATION

Industrial Design, B.F.A.

Rochester Institute of Technology | Rochester, NY | Class of 2015

• Minor in Art History

• Concentrations in Fine Arts & Studio Arts

• Independent study in Non-toxic Printmaking

• Varsity Crew

• IDSA, student member

 

NYS Regents H.S. Diploma, Visual Arts Major

School of the Arts | Rochester, NY | Class of 2005

• Art Director of the yearbook

• Art Director of the school newspaper

• Student Curator of the John Silver Gallery

• Varsity Crew, 2nd Seat

 

COMMUNITY INVOLVEMENT

RIT Alumni Association - Houston Chapter

Chapter Leader | Houston, TX | May 2018 - Present

• Organize social events and days of service for Houston Area Alumni

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Emerging Museum Professionals - Houston Chapter

Founding Member | Houston, TX | Apr 2018 - Present

 

Exploration Green Conservancy

Executive Board Member | Houston, TX | Jan 2018 - Present

• Committees served on: Fundraising, Events, Communications

• Events chaired: Glow the Green 2019, Sunset Yoga Series 2019-2020, Glow the Green for Halloween 2019, Wetland Walkabout 2019, 2020, 2021, Squawk Walk 2019, 2020, 2021

• Social media and marketing collateral design

 

Friends of School of the Arts

Executive Board Member & Alumni Representative | Rochester, NY | Aug 2016 - 2019

 

Emerging Museum Professionals - Rochester Chapter

Founding Member | Rochester, NY |  2014 - 2017

 

TECHNICAL PROFICIENCY

Platforms: Windows, Mac OSX

Applications: Adobe Creative Cloud; Illustrator, Photoshop, Indesign, Dreamweaver, Lightroom, Premiere, MS Office, Google Office, FileMaker, SolidWorks, SketchUp, Cobalt, Rhino, Canva

 

DESIGN PROFICIENCY

Advertising design

Branding & identity design

CADD

Digital & hand rendering

Digital Marketing

Drafting

Event design

Exhibit design

Graphic design

Logo & branding design

Page layout

Product design

Product photography & raw format photo editing

Photo editing & retouching

RGB/CMYK 4 color printing

Theater set design

Visual strategy development

3D model making

 

WORK EXHIBITED

Pods | 6x6 | Rochester Contemporary | 2018

Efflorescence and Utensils | Return to SOTA: An Alumni Show | David Silver Gallery at School of the Arts | 2018

Pods | 6x6 | Rochester Contemporary | 2018

Patchwork Series | 6x6 | Rochester Contemporary | 2013

Self Portrait | International Non-toxic Printmaking Exhibition | Gallery R | 2010

Mountain | International Non-toxic Printmaking Exhibition | Gallery R | 2010

Trellis | ImagineRIT | 2009