Resume

JESSICA BATES

Visual Strategist | Global Marketing Manager | Industrial Designer

Creative and strategic B2B marketing leader with over 15 years of experience in industrial manufacturing, product design, branding, and digital marketing. Proven success in leading global marketing initiatives, managing cross-functional teams, and executing high-impact campaigns that align with business objectives. Passionate about design, collaboration, and delivering results.

CORE COMPETENCIES

Strategic Marketing - B2B Marketing Strategy, Global Market Expansion, Product Launches, Trade Show Marketing
Digital Marketing - Digital Campaigns, SEO/SEM & Analytics, Email Marketing
Brand & Creative Development - Brand Development, Creative Direction, Content Creation, Marketing Collateral Development, Product Photography
Team Leadership & Collaboration

EXPERIENCE

Global Marketing Manager

Cleanova | Lima, NY | October 2024 - Present

Lead development and execution of global marketing strategies to support international growth
Design and manage integrated campaigns across digital, social, content, and print channels
Collaborate with regional teams to adapt campaigns for cultural relevance and market needs
Oversee product launches, promotions, and trade shows, ensuring brand consistency worldwide
Manage SEO, SEM, email marketing, and social media initiatives to drive brand visibility
Develop and monitor marketing budget and ROI performance
Report on campaign metrics and KPIs to senior leadership

Product Launches & Campaigns:
- PFAs free media coalescing filter elements Launch (Oct. 2025)
- F&B Cartridge Range Product Launch & Campaign (July 2025)
- Cleanova.EXCHANGE Launch & Campaign (June 2025)
- Biogas Campaign (May 2025)
- Carbon Capture Utilization & Storage (CCUS) Campaign (Feb. 2025)
Trade Shows & Exhibitions:
- drinktec 2025 (Sept. 2025)
- WasteExpo (May 2025)
- SABIC (2025)
Projects:
- Consolidation of Sidco, Shawndra, Allied websites to Cleanova.com, including product catalog/database of 15,000+ parts.
- Onboarding of Allied Filter Systems Ltd., post-acquisition (Jan. 2025)

Marketing Manager

Cleanova|Sidco | Manchester, NY | August 2024 - October 2024

Led integration of Sidco brand into Cleanova marketing operations post-acquisition
Assisted in aligning marketing messaging and tools during acquisition transition

Marketing Manager

Sidco Filter Company | Manchester, NY | September 2020 - Aug 2024

Directed strategic marketing campaigns using print, digital, and social platforms to drive lead generation
Redesigned company website, brand identity, and style guide for consistent corporate messaging
Created product catalogs, annual marketing plans, and digital campaigns
Managed marketing vendors, internal staff, and contractor relationships
Captured and edited product photography for 10,000+ part digital asset library
Develop, implement, and manage strategic marketing campaigns that utilize print, digital, web, and social media to obtain qualified leads and increase business with current accounts
Manage internal marketing team
Manage vendors and contractors
Provide marketing support to sales team and key customer accounts with strategic planning, business development plans, and marketing collateral
Day to Day:
- Design industrial-grade air and gas filtration products using CADD
- Photograph new additions to the product line (average of 30 new products/month)
- Manage internal product database of 10,000+ parts
- Design print & digital marketing materials
- Manage company website, SEO, and social media presence
- Design and manage trade show collateral

Projects:
- Rebranded Sidco's visual strategy and corporate identity. Including; mission statement and corporate vision development, corporate style guide creation, and website redesign (2021)
- Annual Product Catalog, digital & print (2024, 2023, 2022, 2021)

Industrial Designer & Product Photographer, Marketing Specialist, Digital Asset Manager

Sidco Filter Company | Manchester, NY | Aug 2012 - Sept 2020

Develop and maintain brand identity and visual language that effectively communicates company mission and vision
Create and maintain corporate style guides that provide strategic focus and guidelines for the look and feel of all creative materials
Develop and execute end-to-end outbound digital marketing strategy
Manage SEO & social media, resulting in an increase in quality web traffic, generating new sales leads in 2016
Photograph and edit photos of each new product; approx. 120 photos/month
Manage internal photos for product database of 10,000+ parts
Design & engineer products for fabrication, involved with the design of 350+ products
Create technical drawings of products for fabrication

Projects:
- Redesign of Sidco's website, resulting in a 139% increase in e-commerce goal completions (2016 vs. 2015)
- First place winner of Capstone IT & Nextiva contest: Extreme Phone Makeover. Develop and create video submissions. Grand prize: Customized Nextiva VoIP solution valued at $10k. Click to view video

Graphic Designer & Event Coordinator

InnovateHER Media Group | Victor, NY | Aug 2011-Aug 2012

Design magazine layout for two monthly publications; Rochester Woman Magazine, and Syracuse Woman Magazine
Design print advertisements for clients
Design digital marketing campaigns for clients
Design and plan charity events, including The Epilepsy Foundation's Chocolate Ball, Fashionweek of Rochester, Italian American Sports Club Annual Fundraiser, CURE Childhood Cancer's Wine for CURE (average of 2 events per month)
Secure donations for fundraisers (average of 2 events per month)

Design Director

Rochester Association of the Performing Arts | Rochester, NY | 2010-2011

Set design and fabrication for the 2010-2011 season’s productions (Willy Wonka, JITNEY, Snow White, Dreamgirls)
Coordinated fundraising events (Celebration of the Arts, 2010 festival)
Print & Digital Marketing

Intern - Textiles & Trade Show Exhibits

RES Exhibit Service | Rochester, NY | Fall Semester 2010

Worked on the fabrication of modular tensile lighting structure for large-scale trade show exhibit booth for client, Luxottica Brands
Worked on high-volume orders, constructing trade show exhibit lighting fixtures and tensile structures for high-profile clients, including Luxottica, Bushnell Optics, and the U.S. Military

Sales Associate & Customer Service

Campus Connections at RIT | Rochester, NY | Feb 2006 - Nov 2006

Trade books department
Inventory
Special orders for TTY customers

Camp Counselor & Lifeguard

Browncroft Day Care Center | Rochester, NY | Jun 2005 - Apr 2010

Swim lessons instructor; levels 1 & 2
Arts & Crafts Director
Tutored K-6 grade in reading, writing, math, and homework help
Wrote curriculum for kindergarten and pre-k classes, integrating art history and art

EDUCATION

Industrial Design, B.F.A.

Rochester Institute of Technology | Rochester, NY | Class of 2015

Minor in Art History
Concentrations in Fine Arts & Studio Arts
Independent study in Non-toxic Printmaking
Varsity Crew
IDSA, student member

NYS Regents H.S. Diploma, Visual Arts Major

School of the Arts | Rochester, NY | Class of 2005

Art Director of the yearbook
Art Director of the school newspaper
Student Curator of the John Silver Gallery
Varsity Crew, 2nd Seat

COMMUNITY INVOLVEMENT

ROC City Gaelic

Volunteer | Rochester, NY | January 2022 - August 2024

RIT Alumni Association - Houston Chapter

Chapter Leader | Houston, TX | May 2018 - October 2021

• Organize social events and days of service for Houston Area Alumni

Emerging Museum Professionals - Houston Chapter

Founding Member | Houston, TX | Apr 2018 - October 2021

Exploration Green Conservancy

Executive Board Member | Houston, TX | Jan 2018 - October 2021

• Committees served on: Fundraising, Events, Communications

• Events chaired: Glow the Green 2019, Sunset Yoga Series 2019-2020, Glow the Green for Halloween 2019, Wetland Walkabout 2019, 2020, 2021, Squawk Walk 2019, 2020, 2021

• Social media and marketing collateral design

Friends of School of the Arts (Friends of SOTA)

Executive Board Member & Alumni Representative | Rochester, NY | Aug 2016 - 2019

Emerging Museum Professionals - Rochester Chapter

Founding Member | Rochester, NY | 2014 - 2017

TECHNICAL PROFICIENCY

Platforms: Windows, Mac OSX

Applications: Adobe Creative Cloud; Illustrator, Photoshop, InDesign, Dreamweaver, Lightroom, Premiere, MS Office, Google Office, FileMaker, SolidWorks, SketchUp, Cobalt, Rhino, Canva, Clickup, Asana